As a manager of pay-per-click Company there are some advices I want to give you when you are starting a pay-per-click advertising. This will help you get more efficient advertising and you will have more visitors visiting your site.
First of all, watch out for AdWords Settings. When you are creating a new account there are some things you need to follow if you don’t want the ad to fail. When you are choosing features make sure you choose “All features” and not “Standard”. Do not include similar or close variants for keyword matching, internet changes even in the closed matching quarries. Don’t forget to rotate the ads, well at least for 90 days. Include a mobile bid modifier. Event mobile ads are going to be less valuable if a phone call is the primary conversation. In case you have no idea go for -30%. Adding negative keywords it will prevent your ads to show on quarries you don’t want.
Do not use too many Keywords
I have seen examples from working in pay-per-click Company where business accounts have too many keywords for each ad group. So, do not put too many keywords, create groups which have specific themes. Your goal needs to be having an ad copy that is needed just for those keywords.
Set Up Remarketing
Have you noticed that the ads are following you everywhere on the internet? Remarking is doing that, and it is easily done, with AdWords.
For starts, you will need to add remarking on your site. Next, build a display campaign and target the remarketing audience, which you have created. With this your advertisings will only display to people who already visited your website.
Have you seen an ad lager then the headline, usually URL and two lines of copy? Think about it, probably you have seen that kind of ad, well, there are some ad extensions to make it larger:
Social Extensions: The numbers of followers on social media are being displayed.
Call Extensions: You will have the phone number displayed together with your advertising.
Sitelinks: Additional site links in order to be more specific for pages which could the visitors can be interested in.
Knowing all these extra things about PPC management will allow you to be not just better, but also ways of conveying value to a targeted customer. Follow them and you will be a success.